When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate basescommunications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Reference, Second Edition. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right timenow.
This updated and revised Second Edition offers clear, concise coverage of the complete rangeof essential business topics in a handy format. Youll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need.
The Portable MBA
The Fast Forward MBAthe compact business companion youll use every day!