Business Economics and Managerial Decision Making


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Written primarily for students takingAAcourses in managerial economicsAAin Britain and Europe,AAThe Business Economics and Managerial Decision Making analyses the growth and development of privately owned firms and also the decisions made by firms operating in both private and public sector enterprises. Coverage is clear and concise, and avoids specialist techniques such as linear programming, which in a European context tend to belong in courses dealing with operations research. The book also avoids straying into areas of industrial economics, instead retaining a sharp focus on relevant issues such as the theory of the firm and the varying objectives thatAAmay beAAadopted in practice. Key sections are supported by case studies of real firms and actual decisions made.