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Electronic Commerce 2004: A Managerial Perspective


Цена: 1079 руб.
Electronic Commerce 2004: A Managerial Perspective

The purpose of this #1 selling E-Commerce text is to describe the essentials of electronic commerce-how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book for beginners as well as graduate students in e-commerce. It is clear, simple, well-organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for students.

Efraim Turban