Ideal for both undergraduate and postgraduate students, this new edition has been thoroughly revised to provide a fresh and current account of entrepreneurship. The text retains the academic rigour from previous editions, yet incorporates new material and the latest developments, research and policy initiatives in the area. New "Entrepreneurship in Action" boxed examples to put the reader in the place of the entrepreneur. New "Think Points", review and discussion questions which encourage students to reflect on the material covered. New and integrated case studies based on real-life companies for use in seminars and discussion groups. New chapters on venture capital, innovation and the knowledge economy. Covers the latest research developments in e-business, the information age, the knowledge economy, and internationalization.
The combined focus of both "understanding" and "applying" provides the opportunity for students to develop a variety of enterprise skills, and how to apply them in different problem solving situations.
Формат: 19 см х 24,5 см.